Tasnif Style Guide — Page 34
34 TAŞNIF STYLE GUIDE Covers Overview Covers are extremely important. They are the first marketing effort that attracts someone to the book's content. ■ " ■ Designers should understand graphics, have a strong artis- tic and aesthetic sense, and understand the contemporary market in order to know what attracts readership for the applicable day and age and culture, without jeopardizing Islamic values. The 'three second concept' should be applied; i. e. the cover should pique the consumer's interest within a glance of three seconds. This is what works in the market these days. The front cover designer should read the book or have read the brief in order to encapsulate its gist in an image. More than one cover design should be presented to Additional Wakālat-e-Tasnif to seek guidance and approval. Here are a few examples from a recent book: a matter of CHOICE OR COMPULSION? THE POPE THROUGH FORCE or FAITH? A Reply to Pope Benedict XVI A RESPONSE TO ANTI-ISLAMIC REMARKS BY POPE BENEDICT XVI MIRZA MASROOR AHMAD ANSWERED APPROVED